According to a report published earlier this month by global media network company Carat, advertising spend on digital media could become as much as 27% of the total global media spending this year. Their forecast on total advertising expenditure across all media shows total advertising spend (based on data from 59 countries worldwide) is expected […]
Author Archives: Net Age
I’m a social media manager, and I think that Google Ads advertising is more effective than Facebook. There…I said it. While other social media managers plot my imminent demise, I’ll use these last few minutes of my life to explain why. Actually, despite our tendency to do it anyway, we probably shouldn’t be comparing Google […]
As more and more options become available to the consumer, and as it becomes ever easier for the consumer to compare products, prices, and services, the importance of brand equity is becoming more and more apparent. Simply put, brand equity refers to the commercial value of the customer perception of the brand providing a service […]
When Google first broke onto the scene in 1998, one of the things that really set them apart was their clean, simple look. Compared to other search engines of the day, cluttered by ads and options, the plain white page with a straightforward list of potential results was a metaphorical breath of fresh air. In […]
In today’s digitally dominated world, it’s becoming clearer than ever that consumers are moving away from their television sets, and spending more time than ever online. In fact, 6 out of 10 people prefer online video platforms like YouTube, Showmax, and Netflix, to live TV. One of the main reasons for the preference is that […]
The world is moving faster than ever with constantly evolving technologies, emerging social media platforms, viral videos, trending topics, streams of memes, algorithm updates, increased mobile adoption, apps and so on, making it easy to forget about one of the few things that stays constant through it all…the brand. Online marketing fast. Very fast. And […]
When the first advanced marketing automation systems were introduced in the mid 1990’s, the price of them, and the limited online presence of consumers, made it close to impossible for small businesses to make use of the software, which originally focused primarily on email. As technology and consumers alike advance however, and as more and […]
I regularly swing between loving Google and being seriously frustrated by them, and this is one of those really frustrating times. This is a long read, but I do think it’s worth it. (Actually, I’ve cut about a thousand words from it to make it a bit shorter, but I couldn’t cut any more.) As […]
Most companies who approach us for marketing for their ecommerce websites expect that they’ll set up their ecommerce site, allocate a small marketing budget, and sit back and watch the cash start rolling in. Our response to this sort of expectation is always the same: A warning that it is not going to be that […]
The ability to serve your advert when a user searches for a competitor brand term is a contentious subject. Some clients are enamoured with the concept and will spend thousands of Rands a month to ensure that their advert is served on every single search term related to their competitors, almost to the point of […]