Electronic communication is the crux upon which so much of modern life is balanced in this, the age of information. The face of marketing and of advertising has been undeniably changed by the ability to mass communicate any idea through the medium of the internet. There are no longer limits on the reach of advertisers or the […]
Category Archives: Online Marketing
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO). Consider the following benefits inherent in choosing an online marketing campaign over the traditional approaches (Print, broadcast, outdoor.). Quality Exposure With traditional marketing your brand is exposed to many potential customers and clients, but how many […]
Defining The Difference The first step in determining the difference between advertising and marketing would be to define each practice independently of the other. Once we have set the parameters within which each pursuit functions, we can more accurately differentiate between the two. Advertising The generally accepted definition of advertising is as follows: A typically, […]
When it comes to where and how we invest our money, I think most of us would agree that knowing if we’re seeing a sizeable return on investment is an important matter to consider. A matter well worth a further investment of some time. Marketing your business is an investment. You invest your money into […]
It’s scary to me that so many companies spend huge amounts of money on their marketing campaigns without knowing how much of a return those campaigns are giving them. Do you know the cost of each lead you get? If not maybe you should seriously consider finding out. After all, if you don’t know the […]
Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty…The words “Advertising is not measurable.” Have you heard this claim before? Most likely, you have, it’s not an uncommon statement, after all. But it’s a lie! Those who […]