There’s no doubt that Twitter is one of the most popular social networking platforms available, and there’s a lot of advice out there on how to use Twitter for your business. But just because there are a lot of people on Twitter, doesn’t mean that you necessarily have to use it. The most important thing […]
With Google’s recent mobile update to their algorithm, we saw mobile-friendly, responsive sites starting to earn a ranking advantage over non-responsive ones. Now we’re seeing another concerted effort from the search engine giant, to shift attention to the increasingly dominant smartphone market. New Google Ads ad mediums and platforms are soon being released that will […]
“If your business isn’t on social media it may as well not exist,” is a phrase often spoken by people who don’t understand social media. What they fail to realise is that their statement isn’t really applicable to every business. For some businesses having a strong presence on social media is vital, but this is […]
Twitter’s advertising platform arrived on the scene in 2010, to the slight apprehension of many major brands. However, over the last four years, the platform has grown massively in popularity and functionality. Now you can promote tweets, accounts and even trends, in far more targeted and meaningful ways. It’s been less than a year […]
Google has recently published a paper that could look to drastically shake up the way they rank their index in the future. While the level of data handling in the paper is still somewhat hypothetical, Google is looking into using the validity of content on a webpage as a primary ranking signal. In basic terms, […]
Well, it isn’t the freshest rumour around, but more recent speculation on a potential takeover bid by Google caused Twitter’s stock to rise almost 4.8%, ending on a 52 week high. It seemed that this followed recent gossip in the financial industry that Twitter had reportedly hired advisors from leading investment and consulting firm, Goldman […]
Hot on the heels of Facebook’s introduction of ‘Custom Audiences’, Google is looking for a new way to target ads more directly. Custom Audiences is Facebook’s way of doing this, and the feature allows advertisers to upload a list of email addresses of customers or website users, and then target ads to those users, based […]
At the moment, Facebook provides more website traffic referrals than any other social media platform, by a significant margin. But amidst the sudden boom in Facebook video and the ongoing concerns about the reduction of organic reach in Facebook feeds, a new potential issue has raised its head. Fairly recently, Facebook has made changes to […]
As technology advances in even bigger leaps from year to year, it becomes easier to get more of the world’s population online. Internet penetration – that is, the number of people who have access to the internet – is currently sitting at about 42%, or 3.01 billion of the 7.2 billion people in the world. […]
Using the internet as a tool for finding out what’s ailing you is a tried, but not-very-well-tested, online tradition. We’ve all heard those jokes. Maybe we’ve even gone onto WebMD ourselves, typed in our symptoms and then poured through the results in horror, convinced we have Crimean-Congo haemorrhagic fever, or Ebola. Then you come across […]