I haven’t seen anything about it online, so I don’t know whether this is just a test, or if it’s the official replacement for the way that Search Network ads are displayed in the results pages, but this morning we noticed a fairly significant change. (A bit more experimenting has shown us both the old […]
Author Archives: Net Age
Earlier this week, Google announced that they are finally implementing the changes to the Youtube comments that they started talking about in September. Officially, this revamp is meant to push “relevant” comments to the top. And the way they’re doing it is to require you to be logged in with your Google+ account to comment […]
Yesterday, search engine giant Google announced the official launch of Google Helpouts, a monetised live video platform designed to let businesses sell, and give away, live video assistance on topics related to that business. Free & Paid Help Businesses have the option to offer content that is free to view, that costs a set fee […]
Well, the next step in the Googlification of the internet is at hand. Google has rolled out its single, unified log-in that applies across all Google services. If you use any Google services at all, you might have already seen the new log-in interface, which is being steadily rolled out to users. If you haven’t, […]
At the end of September, Google retroactively announced that they had implemented a major rewrite of their infamous search engine algorithm, that they were naming “Hummingbird” for its speed and precision. According to Google’s Amit Singhal, who discussed the algorithm change with Search Engine Land’s Danny Sullivan, Google actually rolled this out a month ago, […]
Two years ago, Google began blocking keyword data from organic search queries if users were signed into their Google accounts while searching. They claimed that this was done to protect user privacy, but it produced a storm of criticism, largely because they were still providing keyword data for Google Ads clicks. This cast doubt on […]
Conversion Rate Optimisation has become one of the more scientific online marketing practices. And for good reason. After all, paid search is too big an expense to just waste the conversion opportunity when someone arrives on your landing page. For those unfamiliar with the concept, conversion optimisation is the practice of tweaking and enhancing user […]
Google has a tendency towards being cryptic or completely counter-intuitive about the details of their ranking algorithms. Following from this, Matt Cutts, head of search quality at Google, recently debunked a report posted by SEO consulting giant SEOmoz, which stated that +1’s for content posted on the Google Plus network helped boost its organic ranking. […]
Google SEO’s shrinking real estate has been a topic of great lament for internet marketers over the last couple of years. Algorithm heavyweights Panda and Penguin have not only made the practice of SEO quite mysterious but also one which requires great finesse, and a lot of trial and error. But despite what you have […]
The shifting face of internet marketing has produced many challenging obstacles for the modern digital marketer. First came the democratic and conceptually laudable practice of SEO. This shifted to paid search as spam and increasingly mysterious Google algorithm updates muddied the waters of optimisation. The period was interspersed with sometimes cunning, although mostly ill thought […]