Branding and advertising online has taken various forms since its inception, with marketers always looking out for new profitable channels and mediums. Unfortunately, the format of sites and people’s inherent resistance towards overt marketing efforts have left relatively narrow advertising options compared to the real world. Now, picture sharing website industry leader Pinterest has released […]
Author Archives: Net Age
Some time ago already, Google made a few changes to its user interface. One of the things that changed was the way you tell the search engine that you only want to see pages from South Africa in your search. Now personally, I would think that if you’re searching www.google.co.za, then by default, you should […]
The updates which Google release for their algorithms, Panda and Penguin, are often considered a cause for some alarm for SEO agencies and businesses that source much of their business online. The effects of the update can range from the barely noticeable to the utterly catastrophic. Especially, if Google suddenly decides they’re not fans of […]
It’s probably one of the biggest upcoming developments for both Facebook users as well as search engine marketing firms. Facebook’s own knowledge graph, somewhat similar to Google’s, will give users much more intuitive search capability when using the Facebook search engine. Essentially turning it into a high functioning social search engine. The feature hasn’t been […]
With the rising importance of social signals in Google’s ranking algorithm, an effective social media campaign has become more than just an internet novelty for companies on the bleeding edge of technology interaction. Now it’s a common standard for anyone marketing online. The best, or rather only, way to get social signals is to get […]
A new update is coming to Google Adwords in the middle of 2013. It’s hoping to address the massive increase in popularity of smartphones, and how people who surf the internet on these devices display much different user behaviour than those using PC’s. It does stand to reason that a person who’s using Google to look […]
Most people who have done the smallest amount of research on organic SEO know all the basic mantras and their importance. You will likely know that content is king and that you should use relevant keywords in moderation, build links with respected websites and that meta- data is becoming less important. But it’s often the […]
The Digital Media & Marketing Association (DMMA), an independent organisation for the digital industry in South Africa, recently released a study measuring the internet usage and behaviour statistics for people surfing the web in this country. It looked at various internet industries relating to marketing and commerce, tallying survey responses from over 2 200 internet […]
Social logins, often referred to as OpenID, have been a big part of creating a unified authentication source and a general sense of identity for people on the internet in recent years. What this concept involves is using one of your profiles on a social media site as a way to log into any other […]
The last few years have seen quite a distinct separation of interests of webmasters and popular search engines, mostly at the hands of Google. While many understood the value of hiding the full details of a search engine’s ranking algorithm, to stop outright abuse by spammers, many webmasters found 2011’s decision to begin encrypting the […]