We wrote about the introduction of Google’s algorithm Panda in February of last year. The learning algorithm focuses on artificial intelligence by filtering out entire sites, rather than pages, based on inferences it makes from the data put together made by thousands of site quality testers. On average, Google likes to update most of their […]
Google’s Venice update in February of year this brought with it over forty changes to its search and indexing parameters. Of all the changes, one of the most exciting for commercial websites operating within specified regions, and practising SEO, is Google’s new localised search results. This means that results to queries now have a large percentage […]
With the very recent announcement of Google’s new Penguin algorithm in late April of this year, many have have forgotten about their Panda algorithm. We reported on previous updates in March. This latest update, released earlier this week, will be fully implemented over the next few days. Many even wondered if the Penguin was replacing […]
The new multinational search results update from Google’s Venice update has many SEO practitioners excited. Essentially this will be a great balancer for business websites around the world trying to achieve higher organic traffic through results rankings. There were many changes with the update, over forty, but these have gone largely unnoticed. But the implications […]
As websites fight to get noticed on the rankings, we can understand why many webmasters may make use of unethical search engine optimisation practices to get ahead. However, as algorithms become more sophisticated in recognising these methods, they become not only redundant but actually harmful to your sites rankings. We have a look at some […]
We’ve talked about Google’s Knowledge Graph in the past. A resource that would allow Google users to search any given person or topic and which returns, along with the regular results, a comprehensive summary of the topic with all the vitals details, as well as other related subjects that are in that subject’s paradigm. This […]
Link exchanges started in a time when search engine weighting algorithms could be described as little more than rudimentary. Spamming was hard to detect, let alone penalise. Link building was the one and only effective SEO exercise during this period. From that sentiment grew an industry of easy linking solutions. Most of them completely unethical. […]
At the beginning of this year Google expanded on their Street View service that they introduced in 2007 to include interior views of businesses in those areas, giving people the opportunity to virtually explore a location before deciding whether or not to physically visit it. The look is very similar to Street View, giving you […]
Google is rolling out a redesign on its Google Ads interface to all account holders. While many think added features when they’re expecting an update, the main focus of this one could really be termed ‘customisable simplicity’. The update actually strips away the interface to a certain extent, so that data interaction becomes more easy […]
One of the biggest undertakings in recent search engine history is Google’s current Social Search option on Google+ that allows people to query posts and content on G+ profiles. An arguably revolutionary step in a world where link signals have always ruled search engine results. However, as Google reveals its intention to incorporate these new […]