After a sudden, four hour, Twitter service outage yesterday, many deprived Twitterers were left in a froth with everyone asking, what exactly had happened? Twitter’s official word on the event was that it was caused by a ‘cascaded bug’. Don’t worry if you’ve never heard the term, no one has either. Twitter apparently just invented […]
5 years have passed since Google first announced it’s plan to protect all users of their search engine from malware and phishing attacks, with its Safe Browsing policy. Today, following what was originally a somewhat humble goal of returning clean search results to queries, they are now the Internet’s main deterrence against these types of […]
According to the official Google blog, Google is celebrating 5 years since the release of its Safe Browsing policy. Its original goal was to make sure the results it displayed when you submitted a query were free of phishing and malware threats. Before this, when making use of a search engine, you essentially just had […]
How sites rank in certain industries on Google often doesn’t seem to make any sense. When a website, that looks like it was designed by a hyper-active teenager in the 90’s can be found more easily that one with interesting content and an intelligent design, you could understandably question the value of Google’s weighting algorithm […]
With the amount of content exchange happening on social networks these days, it’s only natural that many companies are looking to get their products and ideas marketed through these channels. The potential to directly reach consumer influencers alone is almost invaluable for any business looking for a new communication channel. Social SEO has recently become […]
The landing page is what’s responsible for the majority of a website’s conversions. This is because it’s the first consequential decision making point. As such, it could be called the linchpin of any website’s conversion funnel. Many websites under-appreciate the importance of the landing page, often misunderstanding the real goal. Make It Clear and Simple […]
Links have always been the yard-stick search engines use to measure and rank the relative importance of a specific website. Of course, some links weigh more than others but the basic principle still seemed to apply: links are the only thing that can save you from drowning in an ocean of websites and content. An […]
For a long time, negative SEO was seen as sort of a myth, spread amongst webmasters. But it may finally be recognised, not only as very real but also quite a substantial threat. It doesn’t really affect sites with solid link profile and powerful reputations. Smaller websites, trying to carve out a web presence through […]
A big fuss has been made after the launch of Google’s new algorithm update, Penguin, in April of this year. The main issue, of course, being that it seemed many sites suddenly fell in the wake of its introduction. As with Google’s previous algorithm update Panda, this is all in an effort to bring more […]
Social media campaigning as a business concept is still very much in its infancy. And as an infant it characteristically: unpredictable, hard to control, has a limited temper and is prone to sulking if you make poor decisions. The one way it is nothing like an infant though, is in that the internet never forgets. […]