Users of Google Ads know that the functionality of the tool is constantly changing. There are two primary reasons for this. Firstly, as Google’s privacy policy changes they sometimes change the click data they give users access to. Secondly, because Google Ads is a free tool, Google often takes a number of liberties when testing […]
Author Archives: Net Age
When designing a website, it can be easy for someone to confuse the concept of exciting designs, with practical ones. People tend to think that if visitors find your website interesting, it will automatically result in conversions and higher brand recognition. In reality this couldn’t be further from the truth. People crave intuitive paths when […]
Google is constantly working on its algorithms. They slightly tweak the weight of certain ranking factors, they add new ones and then carefully examine the results of the data refresh. But even with these highly sophisticated algorithms there are still many low-quality websites that rank very well by manipulating certain ranking factors. One that has […]
It’s been quite the hot topic since the massive surge in popularity of social media sites over the last decade. But marketing in these media channels has proved to be a much more challenging task than many companies anticipated. The obstacle it seems is that people inherently distrust marketing messages, particularly when they’re on a […]
Businesses managing an online social media campaign know how hard it can be to properly engage with their market. This is especially true with the social network Facebook, which is generally a very personal network. And even if users do ‘Like’ your brand, and you are essentially in their spectrum, there’s no reason for them […]
The various spellings of words and their numerous synonyms has always been an important factor in the SEO’s keyphrase strategy. And as anyone trying to optimise their content around numerous keywords will know, it can be a difficult task, with the added risk that Google might see it as manipulative. But as Google endeavours, with […]
As people use the internet more and more to conduct research for purchase decisions, the need to maintain a good brand image and decrease the visibility of negative statements on this medium, becomes just as important as it is in the physical market. This is known as Online Reputation Management (ORM). Google’s Auto-complete (the 4 […]
It’s been going on since mid-2010 and if Oracle has anything to do with it, it won’t be ending anytime soon. Despite the fact that the judge had ruled in Oracles favour, they weren’t awarded any damages and had to pay Google’s legal fees. Oracle has said that they intend to appeal the decision. In […]
The first page of Google’s Search Engine Results Page (SERP) is the holy grail of a valuable web presence. Even more so if it’s for a popular industry keyword. Websites, in some industries, can spend thousands each year optimising their pages, just to maintain their rank. And with each slip down the rankings, traffic can […]
Those who practice search engine optimisation will know that it’s suffering from a dwindling number of sources for valuable browsing and search behaviour data. The main problem is that companies such as Google have to strike a balance between what types of data those trading on the internet should have right to and the privacy […]