In search engine optimisation, we obviously have to base our practices on what we observe from ranking shifts and, equally importantly, from what search engines are willing to tell us. And what Google and Bing had been saying for a while, was that link signals in SEO were going to get valued less and less […]
Author Archives: Net Age
Google began offering their browser based e-mail service, Gmail, in 2007 and although its market share is still relatively small compared to its competitors (7% by the last count), it is still the fastest growing email service in the world. This is partly due to all the extra services they offer free of charge such […]
Since the release of Google’s two latest algorithms Panda and, more recently, Penguin, many have speculated that all forms of SEO are gradually coming into their cross-hairs. It was particularly threatening when they announced that Penguin would specifically be targeting over-optimisation. But what they meant by that, was that more subtly unethical SEO practices would […]
In an ideal world, search engine optimisation shouldn’t be something that gets done as an afterthought. If you’re really intending to succeed at online marketing, then search engine optimisation is something you need to take into account from the very moment you start planning on building a website. Environmental Analysis Use your company’s existing marketing […]
A recent study by SEO Software company, WordStream has revealed some interesting results of Google’s recent intense focus on web spam and the effectiveness of pay-per-click advertising as opposed to organic SEO. These were based on a study of 1000 Google Ads accounts over a period of 60 days. Some auxiliary data was also taken into […]
Navigation structure is a well-known ranking factor. Web crawlers can penalise your pages for long loading times or unintuitive link structures. Human visitors can be even more particular than that. To keep your conversion funnel tight and reduce your abandonment rate, consider the following tips when designing your website. Make Navigation Obvious This doesn’t mean […]
A new development in the way Google+ users can recommend results on Google’s website was announced yesterday on the G+ network by Google associate product manager Sean Liu. The change may affect how social signals and sharing signals are evaluated in the future. ‘Share’ Replacing ‘+1’ Although at the moment it’s only an experiment, those […]
Since the release of Google’s algorithms Panda and Penguin, a lot of SEO practitioners have been left wondering how effective the traditional optimisation practice are, which formed the foundation of SEO. But many misunderstood the purpose of these algorithms, which was to make web crawlers more intuitive of human interest and cut down on spamming […]
The robots.txt convention is a file on your site which allows you to specify pages and content on your website that you would prefer search engine web-crawlers not to index. This of course requires the cooperation of the web-crawler. Google, Bing, Yahoo and most major search engines observe the exclusion protocol. It stands in contrast […]
It’s been publicised by Mozilla (operator of Firefox) as a great leap forward in web privacy practices. The latest update to their browser included a feature that made all search terms submitted when using their browser, encrypted. Essentially they were saying that all search activity when using Firefox, would be kept out of the hands […]