Author Archives: Net Age

Google Update May 2012

Well, it’s that time of the month that Google tells us the most recent “improvements” to their algorithm. You can see the official announcement on the Google blog, Inside Search, or you can carry on reading for the highlights. As is often the case, there are a whole bunch of minor changes, but we’ll focus […]

ICANN To Reveal New Top Level Domains

Since the beginning of the year, ICANN, the Internet Corporation for Assigned Names and Numbers, has been taking applications for custom generic TLD’s or top level domains, which will enable companies to have their own brand as a domain, rather than the standard .com or .co.za. Coming in at $185,000 per application, and an annual […]

Google Penguin Update Updated

The recent Penguin update, first launched at the end of April, has been causing much consternation among website owners and SEO firms alike, with many reports of dropping rankings, reduced web traffic, and similar problems. Although Google claimed that only a fraction of sites and searches were affected, the update has caused many sleepless nights, […]

Google Launches Knowledge Graph

Google has announced that today will mark the initial roll-out of the new Knowledge Graph search results interface, offering users enhanced search functionality and more relevant results. Currently this is rolling out only for English users in the US, but they’ll be sending it worldwide at some point too. Find out more about the knowledge […]

Google Knowledge Graph

The latest announcement out of Google is that, starting today, it will begin rolling out a new way of displaying and interacting with search results. They’re calling it the Knowledge Graph and according to Google’s search team and Amit Singhal, it will take the hard work out of search. From Keywords To Concepts Matt Cutts has […]

Webspam Update Named Penguin

We’ve previously discussed the last Google update which has variously gone under the name of the “Over-Optimisation” update, the “Web Spam” update, and now finally, the “Penguin” update, Google’s own official name for it. I think that we can also safely say that not even the infamous Panda update and its variations have occasioned as […]

Google Update Targets Web Spam Not SEO

The official Google search blog has announced a new update, apparently aimed specifically at what they call “webspam.” The changes will decrease rankings for sites that are violating the quality guidelines, including things like keyword stuffing, link schemes, cloaking and what they call “purposeful” duplicate content. Spam Not SEO What I find most interesting about the […]

Google Ads Helps With Quality Score

The new changes to the Google Ads interface that Google has just announced are designed to help users manage their accounts better. One of these changes allows account labels to simplify the grouping of keywords, ads and campaigns. The other, potentially more significant change, breaks down quality score into three distinct segments, and provides a […]