Those with Google Ads accounts can look out for a brand new feature in their campaign settings. Flexible Reach, under the Network tabs, will enable users to employ multiple targeting methods when launching their ads. In the past separate targeting methods would need to be applied to separate campaigns, which was time consuming and didn’t […]
Author Archives: Net Age
The Knowledge Graph was an exciting project: a search engine that no longer just exposed you to the information of internet but could actually summarise certain topics for you and present them on the results page. Of course, this would depend on the fact that you were interested in the most popular topic associated with […]
Marketing to businesses on the internet has been somewhat of an uphill battle since its inception. The main issue is the level of complexity involved in these sales. A consumer is far more likely to take a chance buying a DVD online than a business looking to purchase a R 1 million supply of building […]
Using Twitter as a marketing tool for your company is a strategy that’s still getting mixed reviews. Many say that the Twitter user’s natural aversion to commercialism on that channel make it too difficult to achieve any meaningful results. But at the end of the day, that hasn’t really stopped companies from trying. Many brands […]
With so many SEO methods available today, many are wondering if there are any quick and cheap search engine optimization practices that can get them results. A good SEO agency knows there are no easy-fixes for your rankings. While many companies offer search engine optimization packages that will include a combination of the below services, […]
We’ve reported at length on the decreasing importance of link juice in Google’s ranking algorithm. Many were relieved and many angered when the focus shifted to content. After all, link building is a time consuming, endlessly frustrating and often unrewarding process, (even though it was so important), so many saw years of hard work go […]
We recently reported on the change from Google Places to Google+ Local. For a while after its introduction, it wasn’t of that much consequence to the average user, from a functional perspective. Being a primarily superficial shift to strengthen the Google+ brand. But as the social integration becomes more in-depth and increasingly effective SEO methods […]
With the new emphasis search engines are placing on content, many are wondering what kind of content to have on their sites. Google’s algorithm wants them to have natural and diverse keyword rich content. But is that what the average website visitor wants? That’s the problem with the new weight of content. Whereas in the […]
‘Content is king’ has long been a web and SEO mantra, but recently the concept is getting a fresh boost, with the great emphasis Google is placing on it in their recent weighing algorithms. Both Google’s Panda and Penguin updates quite heavily reduced the weight of the PageRank metric (Google’s link weighing algorithm) in their […]
We wrote about the introduction of Google’s algorithm Panda in February of last year. The learning algorithm focuses on artificial intelligence by filtering out entire sites, rather than pages, based on inferences it makes from the data put together made by thousands of site quality testers. On average, Google likes to update most of their […]