Author Archives: Net Age

The New Google Localised Search

Google’s Venice update in February of year this brought with it over forty changes to its search and indexing parameters. Of all the changes, one of the most exciting for commercial websites operating within specified regions, and practising SEO, is Google’s new localised search results. This means that results to queries now have a large percentage […]

Google Updates Their Algorithm Panda

With the very recent announcement of Google’s new Penguin algorithm in late April of this year, many have have forgotten about their Panda algorithm. We reported on previous updates in March. This latest update, released earlier this week, will be fully implemented over the next few days. Many even wondered if the Penguin was replacing […]

Multinational SEO With Venice Update From Google

The new multinational search results update from Google’s Venice update has many SEO practitioners excited. Essentially this will be a great balancer for business websites around the world trying to achieve higher organic traffic through results rankings. There were many changes with the update, over forty, but these have gone largely unnoticed. But the implications […]

Bad SEO Practices

As websites fight to get noticed on the rankings, we can understand why many webmasters may make use of unethical search engine optimisation practices to get ahead. However, as algorithms become more sophisticated in recognising these methods, they become not only redundant but actually harmful to your sites rankings. We have a look at some […]

Link Exchanges

Link exchanges started in a time when search engine weighting algorithms could be described as little more than rudimentary. Spamming was hard to detect, let alone penalise. Link building was the one and only effective SEO exercise during this period. From that sentiment grew an industry of easy linking solutions. Most of them completely unethical. […]

New Google Ads Interface

Google is rolling out a redesign on its Google Ads interface to all account holders. While many think added features when they’re expecting an update, the main focus of this one could really be termed ‘customisable simplicity’. The update actually strips away the interface to a certain extent, so that data interaction becomes more easy […]

A Social Search Engine

One of the biggest undertakings in recent search engine history is Google’s current Social Search option on Google+ that allows people to query posts and content on G+ profiles. An arguably revolutionary step in a world where link signals have always ruled search engine results. However, as Google reveals its intention to incorporate these new […]

Twitter Suffers Sudden Outage

After a sudden, four hour, Twitter service outage yesterday, many deprived Twitterers were left in a froth with everyone asking, what exactly had happened? Twitter’s official word on the event was that it was caused by a ‘cascaded bug’. Don’t worry if you’ve never heard the term, no one has either. Twitter apparently just invented […]