Google can be fairly tight-lipped on how exactly their web crawlers’ algorithm works. Most of what we know about their ranking practices is either very obvious or down to studied observation of ranking fluctuations in relations to changes on a specific web page. Most webmasters know all the big SEO activities: content, link profiles, link […]
Author Archives: Net Age
Content on the internet today has stretched to the limits of what can be stored digitally. We can share entire movies in minutes, video chat in almost perfect quality without any lag and take self-paced virtual tours through cities. It doesn’t sound impressive at all, but when you consider that just two decades ago, the […]
Google isn’t exactly new to being accused of privacy issues or being ruled against in such cases. It’s to be expected for a company whose activities include photographing the cities and streets so people can take virtual tours of it (Street View) or monitoring search activity to make their results more intuitive. But many say […]
It’s that tiny description you see below a sponsored link. And although it effectively constitutes almost your entire unique value proposition, many advertisers tend to under-appreciate its importance. If your PPC campaign is struggling to find a meaningful increase in its click-through-rates, you may want to consider the ad’s copy as a potential source of […]
In a recent interview between Eric Enge and Matt Cutts, head of the Search Quality Team at Google, they explored some of the recent concerns SEO practitioners have had since Google released Penguin, which plans to progressively change the way they would index content in the future. We look at some of the search engine optimisation […]
‘Newer is better’ is a fairly common misconception about the world. This viewpoint is especially prevalent when it comes to the relevancy of financial and economic data. We may think we want the most up-to-date information as it’s released, but it often takes a little longer for the reliability of data to even out. Most […]
Since the replacement of Google Places with Google+ Local for business pages on the search engine, ranking factors have been the big question. The most obvious ones relate to things you can’t easily change, such as your businesses’ proximity to the searcher or how close your business is to the town centroid. But some come […]
A commercial companies’ choice of keywords to focus on in their site’s content, or the terms they purchase in a PPC campaign, are normally balanced between the relative popularity of the terms and the strength of the competition for those them. And while these still remain very valid indicators of what people are likely to […]
Whether your Search Engine Marketing is through professional services or in-house, the strategy needs to be accountable to determine its success. In the world of SEM though, the Key Performance Indicators (KPI) can vary greatly, depending on your goals. Some popular indicators include: Organic Traffic Essentially, a function of SEO. Any search engine marketing consultant […]
While never seen as fundamentally separate ideas, search engine optimisation and paid search aren’t necessarily considered as being symbiotic concepts. Often resulting in a either/or question for any search engine marketing strategy. While one requires time and the other money, the methods used in SEO and the results thereof, can be used as valuable data […]