Any service or activity that concerns itself specifically with the manner in which websites try to gain a greater degree of visibility, falls under the umbrella of Search Engine Marketing (SEM). Although SEM is a part of Internet Marketing, it is such an expansive discipline on it’s own that it has spawned an entire industry […]
Author Archives: Net Age
Google have long though of the term as a blasphemy. But now it seems that paid inclusion is now not only being tolerated by Google, but that is will be an important ranking factor for a lot of their commercial vertical search options, in the unforeseeable future. They’ve already introduced it to Google Trusted Shops. […]
Services in search engine optimisation today, focus primarily on taking an existing website and adding content and links that will make it more attractive to web crawlers and new users. However, this strategy can be incredibly time consuming and depending on the format of the content, might require more changes than the original website took […]
The search engine Blekko originally came out as a response to the power Google held over the market. Their complaint was that that Google wasn’t doing enough to provide fresh or spam free content, was invading web user’s privacy and was withholding too much information on their indexing methods. Now, in line with their original […]
The practice of search engine optimisation is relatively well established. And while trying to achieve an international rankings boost can be difficult and frustrating, at least we have some idea on what needs to be done. SEO South Africa has been a growing industry but with the new default Google Localised Search feature- that returns […]
When a website looks into the possibly of using paid search to increase their overall web traffic and conversion rate, their first question would likely be “What PPC strategy works best?” But like any strategic business decision, the best course varies not only from company to company but campaign to campaign. The internet moves too […]
The new image search interface was launched last year along with Google Voice Search for Android, and was very well received. It gave people the option to search for a topic based on a picture they had, whether to find a better quality version of the image, finding source of the picture or just looking […]
If you’re not familiar with Google’s display ads, they come in many forms. They can be media-rich banners or just plain text on a web page. Google displays them on the actual sites rather than in the search results. Some users find them helpful, others just think they’re a nuisance. To mitigate criticism of these […]
We recently reported on the possibility of Google adding a feature to their Webmaster Tools that would allow websites to disavow certain backlinks. The links would still remain connected to your site but Google would ignore their weight in your link profile. So many were somewhat surprised when Bing introduced the feature on their Webmaster […]
The release of Google’s Penguin algorithm a few months ago represented a renewed and more sophisticated focus on linking. Not a beneficial focus though, mind you. Now, whereas a really good link profile will buy you a modest rankings boost, a link profile that seems somewhat abusive of their guidelines might just get kicked off […]